Have you ever wondered how to move your physical retail store into an e-commerce platform? Are you willing to expand your existing local customer base into a global market? Yet you’re hesitant to get into e-commerce due to the potential security concerns or simply you have a lack of awareness on that the world is moving online? It’s high time you overcome your fears and step into the new universe of digitization. Although the shift from a brick-and-motor shop to an online platform sounds like a major challenge, with a solid plan and proper guidance you can make your e-commerce journey as simple as possible.
Out of the many benefits that e-commerce platforms got to offer, here are some primary benefits which attract business owners the most.
- Attract New Customers with Search
The primary focus of any business is to build a strong customer base while attracting new customers. With e-commerce platforms, this is done through a process called Search Engine Optimization (SEO). SEO facilitates platform owners to enhance the online visibility of a website or a web page in a search engine. Prior to the rise of digitization, customers used to go into the store and speak to a salesperson before they make the purchase. Online platforms have made this easier by establishing a virtual setting. It is a known fact that buyers use search engines before they decide to buy. If you’re not showing up in the search results, you are closing yourself from thousands of customers who might be seeking for your online presence.
- Adjust your pricing online
One main reason lying behind the success of e-commerce platforms is the ability of online distributors to offer the same products you can find in local retail stores, but at a lower yet a competitive rate due to the reduced operational and administration costs. This helps businesses to stand the highest among the rivals. In every business, money is math. The more platforms you offer your products on, the higher the chance for you to make a sale. Even when you have succeeded from your physical store, it is still worth it to consider your online presence, as you’re going to open up to a whole new and widespread market.
- Ensure 24/7 Business Presence
E-commerce sites provide customers the convenience of shopping at any time. With an online store, customers can browse your products, check if the products are back in stock yet or make purchases. Even though your doors are closed at night, with the internet your business is always open to your customers. If you can keep your shop open 24/7 you’re so going to expand your products to a global market. Since you and your customers are no longer controlled by transportation and time of the day, you have a bunch of opportunities to boost revenue in new means.
- New Market Acquisitions
It is widely known that physical storefronts are bound by location, time, and the maintenance cost which will greatly affect your revenue. When you take your business online, it eliminates all the operational and administration costs while they reach getting expanded. Even if you think that your business needs to stay local, expanding globally could allow you to expand into new facets of your business. Once you’re online, your products can be seen and purchased by people around the world. In a nutshell, e-commerce platforms create infinite possibilities to explore new markets and boost sales and revenue
- Reduced Payroll
When you’re moving your businesses to an online platform, you won’t need to pay in-person staff, you are able to decline your payroll demands. With your online store offering high-end tools to control the operations which are typically handled by employees, the need for larger crew diminishes. This assists you to have fewer employees to take care of the customer services and other crucial tasks, which, means your expenses will be reduced and you will turn more of your revenue into profit